A Sydney jewellery designer who breaks all the rules
Fairina Cheng left a corporate career behind to create an Australian-made jewellery label for rule breakers and story makers.
Hi, I'm Fairina.
You’re here because you’re sick of seeing the same old jewellery on department store shelves. Because you aren’t satisfied with stock-standard, mass-market accessories. And because you recognise that the world is lacking bold, story-worthy jewellery.
As a custom jewellery designer, I'm here to create striking pieces for fiercely independent individuals so you can celebrate life, and love, your way.
It’s great to meet you.
Our Australian-made jewellery is unapologetically bold and intensely personal, crafted for those who value the story behind great design. Because in jewellery – just as in life – there are no rules.
Growing up, I never really liked jewellery
The jewellery that I saw in shops, and the rules I heard about engagement rings made me cringe. You know the ones:
- That an engagement ring always has to have a diamond
- That a bigger stone is always better
- That it should cost the proposer (generally assumed to be a man proposing to a woman) three months’ salary
None of it felt right. So I created something different: a Sydney jewellery brand for those who believe in expression, not expectation.
Sound up your alley? Let’s chat.
You'll fit right in here if...
Explore the design gallery
Get inspiredBut we don't work with everyone
As an Australian-made jewellery brand, we craft custom engagement rings, celebration jewellery and small-batch designs for rule breakers and story makers. We work with people who value the experience as much as the jewellery itself.
Meaningful jewellery starts with a shared connection, so we remember most of our customers by name. We’ve never had a “bad customer” because we work with people who, like us, value authenticity, individuality, sustainability and personal stories.
We appreciate each and every one of you who has supported us on our journey.
THANK YOU!
An award-winning jeweller
Jewellery is about more than diamond size and dollars
Our designs are for those who forge their own path and aren’t afraid to challenge the status quo.
You’ll never hear us say that a piece of jewellery has to look a certain way.
We are for you if you cringe at the thought of stepping into a high street jewellery store, if your eyes glaze over at the mention of the “4 C’s of diamonds” and if you want an authentic, meaningful piece that truly captures who you are.
"I LOVE THIS RING, like I am obsessed. I cannot stop looking at it."
"It’s the most beautiful thing I’ll ever own and is by far the most special and sentimental. The stones underneath have made everyone cry when we tell them what they mean and why. This is everything I didn’t realise an engagement ring stood for: a visual symbol of our everlasting love and hopes and dreams for our future together."
Chrissie Bernasconi, Brisbane
"We wanted to do something really special, and with a little help from Fairina, we managed to create the best birthday celebration our mother could imagine."
"She absolutely adores her new ring, and she is already thinking about getting matching pieces. I strongly recommend Fairina to others considering one of a kind jewellery. The service is impeccable and you get to be a part of the design process – not that you need to, Fairina manages excellent on her own."
Ane Bakken-Simso, Norway
"Our rings are beautiful and quirky and everything we wanted."
"We were really keen to have rings that were intensely individual and unusual. Working with Fairina for our custom engagement rings was amazing. She helped us to visualize our (very wafty) ideas and kept us in the loop the whole way."
Jacinta Kelly, Sydney
"I had so much fun imagining and brainstorming jewellery with Fairina."
"Finding a jeweller and a designer can be intimidating. She is creative, honest and generous with her knowledge of jewellery design and making. I can’t recommend her enough to help you with your special piece. My ring design was sentimental and personal and turned out perfectly. High quality, wonderful design and stunning quality."
Megan Burke, Sydney
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Let's make sure that your jewellery is anything but ordinary.
Inclusivity statement
We're for love in all its forms. Like the one-of-a-kind gemstones we use, love comes in all shapes and sizes (just as we humans come in all abilities, backgrounds, orientations and identities).
If you've ever felt unheard or unrepresented by the wedding and jewellery industries, you're in the right place.
We commit to supporting our community without judgement or assumptions. We express this in the customers that we work with, the stories we share and the language we use, both customer-facing and behind the scenes.
We're proud to work with diverse couples all over the world - because interesting stories (and the people behind them) are exactly what makes jewellery so beautiful.
Frequently asked questions
Fairina Cheng is the human, founder and designer behind the eponymous jewellery brand, Fairina Cheng. Based in Sydney, Australia, Fairina is changing the jewellery industry, one ring at a time, with locally-made designs for those who aren’t served by traditional jewellery stores. Rather than big blingy diamonds, many of her pieces feature recycled Australasian gold, locally-sourced sapphires and ethically-mined gems.
Fairina stumbled into jewellery design almost by accident in July 2009. She picked up her first jewellers saw at a local community centre in Chippendale, Sydney, and fell in love. It wasn’t long before she was pursuing jewellery design as a career.
While working part time in marketing, Fairina studied for five years in contemporary jewellery design and commercial jewellery manufacture. Sitting between the artistic and the commercial, Fairina combines both perspectives to create work that is well-made, with a twist of something special.
“I’m not the kind of person to take big risks, so diving head-first into a massive career shift was out of character. It just felt right,” she says. “This is jewellery for people who don’t fit the mould and don’t do what they’re told. Because in jewellery - just as in life - there are no rules.”
All our jewellery is proudly designed and made in Sydney, Australia, in our workshop or in collaboration with highly skilled local jewellers and setters. By keeping production close to home, we support Australian businesses, achieve more transparency in material sourcing and create exceptionally high quality pieces that stand the test of time. What’s not to love?
We love jewellery that's delightfully bold and intensely personal. Unlike mass-produced jewellery, every piece is crafted with intention, whether it’s custom made or from our signature collections.
Our jewellery is:
- Rule breaking: We challenge tradition to create bold, unconventional designs.
- Story driven: Each piece tells a story that reflects its owner's life, love and milestones.
- Locally crafted: Part of the Australian-made jewellery movement, we design and make all our pieces in Sydney.
- Ethically made: Our jewellery is thoughtfully made to order with options for locally mined traceable gemstones, carbon neutral lab grown diamonds and responsibly sourced Australian precious metals. Find out more about our sustainability journey.
Shop the collection or book a consult to start the conversation.
Yes! We have sent jewellery all over the world to celebrate surprise birthdays in London, Elvis-officiated elopements in Vegas, ocean proposals in Vancouver and more. Through virtual and in-person appointments, we guide you every step of the way, no matter where you are.
Book an online custom jewellery consult or email to book an in-person appointment at our Rosebery showroom in Sydney.
Absolutely! Bespoke engagement rings are our specialty. Whether you’re after an alternative engagement ring or a classic solitaire, we work with you to create a piece that tells your story.
Let’s start by saying there are no rules.
Your jewellery can be simple or elaborate, minimalist or statement. It can be a classic design that means the world to you and your person. Or be wild and wonderful with an ethically sourced sapphire bursting with colour.
Jewellery doesn’t have to look a certain way, despite what magazines and movies tell us. It’s ok - and highly recommended - to break the rules.
Check out the Design Gallery for custom jewellery and engagement ring inspiration.
We take a completely personalised approach to designing jewellery that’s all about you. No generic designs. No boring talk. No one-size-fits-all approach.
During your consult, we uncover your story, explore beautiful and unique gemstones, and sketch ideas that capture your individuality. We’ve made the process simple, enjoyable and stress-free, guiding you every step of the way.
And the best part? In just one session, we turn those scattered ideas into a clear vision for the one-of-a-kind piece you’ve been imagining.
Book an online custom jewellery consult or email to book an in-person appointment at our Rosebery showroom in Sydney.
We create custom and ready-to-order jewellery in yellow gold, rose gold, white gold and platinum. We can also order wedding rings in materials like titanium, zirconium, stainless steel and tantalum.
When it comes to gemstones, there’s a special place in our hearts for coloured diamonds, wild and wonderful sapphires and unconventional, hard-to-find gemstones.
Shop the collection or book a consult to start the conversation.
