Sydney jewellery designer, Fairina Cheng's love letter to customers

An open letter to my customers

This is a love letter to the stories that shaped this business. Here’s what I didn’t expect. And why we’re only just getting started.

13 years ago, I started with a goal.

To make jewellery that meant something. The kind you couldn’t find in shopping malls. Because while those pieces were pretty, they didn’t FEEL like anything.

But what I didn’t expect was how many of you felt the same way.

You showed up with ideas I could never dream up alone. Rings with secret inscriptions. Designs inspired by your love of nature. Your homes around the world. And your late mum’s handwriting.

But what I didn’t expect was how much those stories would stay with me.

Always follow your own star laser engraved necklace

You trusted me with the big stuff. The “I do” moments. The hard-earned milestones. The gifts to yourselves after getting through the grief and the growth and the hard years.

But what I didn’t expect was how much you would teach me.

Because of you, this isn’t just any business. It’s a weird little corner of the internet where traditional engagement ring rules go to die. Where story > status. And where individuality always wins.

Couple holding hand with engagement ring

But what I didn’t expect was...

Together we built something that changed how jewellery can exist in the world.

And we’re only just getting started.

This business wouldn’t be what it is without you. If you’ve been part of the journey, thank you. If you're ready to create something unforgettable, start here.

Meet your jeweller

Fairina is an award-winning Sydney designer who creates unconventional, story-driven jewellery. With ethically sourced, personality-filled gemstones, she crafts one-of-a-kind pieces for customers around the world. She is passionate about reshaping the Australian jewellery industry by celebrating what makes each person and their love unique - one meaningful ring at a time.

ABOUT FAIRINA CHENG

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BEHIND THE SCENES

I used AI to write this headline (but not to tell your love story)

When tech can generate art and music at the click of a button, it's worth asking: Can artificial intelligence help a jeweller do better, without losing what makes their work human?

We're proud to celebrate love with diverse couples all over the world, including those in the LGBTQIA+ communities. We commit to supporting our customers without judgement or assumptions, through the people we work with, the language we use and the stories we share.

We acknowledge the Gadigal people of the Eora Nation, on whose land we create and celebrate. We pay our respects to Elders, past, present and emerging, and acknowledge the ongoing connection of Aboriginal and Torres Strait Islander peoples to the land and waters of Australia.