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Fairina Cheng, 2014 Etsy Design Award Community Choice winner

Winning an Etsy Design Award: An exclusive peek inside Etsy's New York HQ

Thanks to the Etsy Design Awards, there I was. Standing at the front doors of Etsy HQ in Brooklyn, New York.

I walked in and thought: I can’t believe I’m here. Little old me, thousands of miles from home, getting a personalised tour of Etsy’s global head office.

Early in my career, I was lucky enough to have the Negative/Positive ring voted the winner of the 2014 Etsy Design Award (Community Choice).

Negative/Positive 3D printed ring, Etsy Design Award winner

As part of the prize, I was flown to New York to tour the head office of the world’s biggest online marketplace dedicated specifically to independent artists, designers and makers.

I was greeted at the custom made front desk, created by a New York artist from objects found on the streets of Brooklyn. Even in the lobby, creativity was literally spilling from the walls in the form of an indoor garden, artworks by local designers, chairs repurposed from vintage car seats and custom made office mascots.

Front desk at Etsy's New York head office

In the background, a tiny dog trotted across the office. I hadn’t even stepped past the lobby and already it was looking pretty awesome. Any dog-friendly workplace gets automatic bonus points.

Etsy's Brooklyn head office

As I toured the office, I took in the bright colours, furniture and decorations made by Etsy sellers and staff. There were desks decked out with Etsy goodies, wall murals painted by local artists and more recycling facilities than I had seen in five days on New York's streets.

Etsy HQ in New York, Brooklyn
Etsy head office tour in Brooklyn, New York

Once acquainted with the office, I was introduced to Audrey Manning from Etsy’s Seller Education Editorial Team. We hid away in a private meeting room for a chat and an interview for the Etsy Seller Handbook. This was followed by a personalised shop review with Seller Education Manager, Kathryn Fink. The hour flew by and by the end of it, my head was filled with great information and new ideas – just the way I like it!

Next was everyone’s favourite time of day – lunch. Twice a week, Etsy hosts Eatsy, a communal, locally sourced meal for its 450-strong Brooklyn team. Carefully sourced and thoughtfully prepared, Eatsy takes the same know-your-maker approach that Etsy strives to cultivate within its community.

For lunch, I was treated to Vietnamese beef and sweet tea with mint. Delish!

With my belly full I moved onto the final item on my Etsy tour. Warding off stage fright, I featured as one of three guest speakers in Seller Success Stories, a live online panel broadcast to Etsy sellers both in and out of the US.

Suffice to say, it was a pretty amazing visit! It was great seeing that, despite being a large global business, Etsy’s philosophies around independent designers, strong communities and corporate responsibility infiltrate through to the everyday.

I love that all new staff receive $100 to decorate their workspaces with items purchased from Etsy sellers, that Eatsy meals are served up on compostable plates, that Etsy staff collaborate with local artists to create the murals and art projects displayed around the office, and that every Friday a staff member rides a big orange bike called Betsy to the Red Hook Community Farm to donate compost used to grow fresh fruit and vegetables.

What I love most about this is that work doesn’t just have to be work. It can (and should) be about doing what you’re great at, doing it passionately and having fun along the way!

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