Designing an engagement ring: Where the !@#$ do I start!

So you’ve decided to buy an engagement ring and propose. But when it comes to next steps, there seem to be too many to count!

You could check out stock standard rings at a mass market chain store while a sales person recites their spiel. You could trawl through thousands of diamonds online (that all, in truth, look exactly the same to you).

But not every girl is looking to flaunt a generic, traditional, off-the-shelf engagement ring.

Here’s how you can break the rules and create something that was designed by you, for no one else but her.

Step 1: Identify your story

Write down your answers to these questions. The more detail you can provide, the better. Better yet, click here to answer them online and we’ll email you a personalised engagement ring idea within 48 hours (with a discreet subject line like “Update”).

  1. How did you meet?
  2. If she was going to live on a desert island and could only bring one sentimental item with her, what would it be and why?
  3. What causes and passions does she hold closest to her heart?
  4. If she could be anywhere in the world right now, where would she be and why?
  5. Name the 3 most significant and exciting experiences you’ve shared as a couple.

Look at your responses and highlight your favourite moments. These are the stories you may want to craft into her engagement ring.

Step 2: Identify her style

Think of how she dresses, her hobbies and her lifestyle.

Make a list of the top 5 adjectives that describe her.

These words will help determine what her ring might look like. If she’s bold and loves colour, it might be a vibrant ring with a brightly coloured sapphire. If she’s nostalgic and loves collecting antiques, it might a ring in a vintage style. If she’s active and loves the outdoors, it might be a low profile design so it doesn’t get caught or damaged.

Start with a brain dump, then narrow them to those that speak directly to the heart of who she is.

Step 3: Brief your designer

This is the time to bring in the experts.

If you already have a jeweller in mind, send them your insights from Step 1 and Step 2 and let them work their magic. Here’s what you might say:

“Hello <jeweller>, I am looking to design a meaningful custom engagement ring that really captures our personal story as a couple. My girlfriend and I met in <how you met>. She is <top 5 adjectives> and absolutely loves <favourite sentimental items, causes, passions, places and why they mean so much to her>. Recently we <significant and exciting experience you’ve shared as a couple>. I would love to chat about how we can incorporate some of these elements into our ring.”

If you don’t already have a jeweller, here are a few things to keep in mind. Different jewellers work in different ways and have different styles. A traditional manufacturing jeweller may come up with a completely different design to a contemporary jeweller, even with the same brief.

Check out your preferred jeweller’s website, social media and reviews. Send them an email, give them a call or head in and chat to them directly. Often these are the best ways to determine if you like their design style and their customer service approach.

If you haven’t already, pop your responses into this form and we’ll help you get crystal clear on what your girlfriend’s perfect ring looks like. You’ll receive a customised engagement ring idea within 48 hours (with a discreet subject line like “Update”).

As a jewellery designer myself, I take an unconventional approach. I specialise in deeply personal engagement rings that tell a story. What makes these pieces even more special is the immersive customer experience, including frequent updates, photos and, in some cases, a behind-the-scenes video of your handcrafted ring coming to life.

Want a personalised engagement ring idea?

Take a moment to answer the 10 short questions in the form below and you’ll receive your engagement ring idea within 48 hours. Don’t worry, we’ll be super discreet and use a boring subject line like “Update”.

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